Pubic Itchiness Crabs Itchiness In Pubic Area?

Itchiness in pubic area? - pubic itchiness crabs

Well, it's very embarrassing, but no information on search engines. For a few days before, during and / or after my time, my pubic hair and skin itches badly below. It also starts to hurt too. I am not sexually active, I can assure you that it's not crabs or lice, especially as so often in a certain time. It is really annoying because I go to the public and do not know what to do with the itch. Has anyone else experienced? What can I do?